Your buyers are asking ChatGPT, Gemini and Google AI Overviews for recommendations — and getting a shortlist before they ever see a blue link. If your brand isn’t in that answer, your rankings are only doing half the job.
Our Generative Engine Optimization is the AI-search layer of your AI SEO strategy: we make your brand easy for AI models to understand, trust and cite, while strengthening the same signals that lift organic rankings.
Search is splitting in two. Classic results still drive traffic, but a growing share of discovery now happens inside AI-generated answers that summarise, compare and recommend. Those answers lean on sources they can parse and trust — structured pages, clear entities and consistent third-party mentions.
GEO closes that gap. It turns the authority you’ve built for SEO into citations inside AI answers, so you’re visible whether the buyer scrolls a results page or asks a chatbot.
Great rankings — but the shortlist gets made without you.
Visible in the results and inside the answer.
Every deliverable does double duty — it improves how AI platforms read and recommend your brand, and strengthens the signals Google uses to rank you.
We test your priority buyer questions across ChatGPT, Gemini and Google AI Overviews to map where you’re mentioned, where competitors are cited instead, and which sources those answers rely on.
Baseline for AI share of voiceWe make your brand unambiguous to machines — consistent name, services, locations and facts across your website, Google Business Profile, directories and schema.
Clearer entity, stronger rankingsWe restructure service pages, FAQs and guides into direct, quotable answers with clear headings, definitions and comparisons that AI models can lift accurately.
More passages eligible for citationOrganization, Service, FAQ, Product and Review schema, clean internal linking and crawlable rendering so search engines and AI crawlers index the right information.
Rich results + AI-readable pagesDigital PR, expert contributions, listings and reviews on the third-party sources AI answers draw from — the same trust signals that power E-E-A-T.
Citations from trusted sourcesMonthly tracking of brand mentions and citations in AI answers alongside rankings, organic traffic and conversions — one report, one growth story.
AI + organic performance in one viewA focused GEO programme that plugs straight into your ongoing SEO roadmap — no parallel strategy, no duplicated effort.
GEO isn’t a side project. Here’s exactly how it compounds with the rest of your AI SEO programme.
The clarity and authority work GEO requires is the same foundation Google rewards.
Your brand shows up where decisions are increasingly made — inside the generated answer.
Buyers who meet you inside an AI answer arrive better informed and closer to a decision.
We don’t treat AI search as a gimmick. We treat it as the next layer of search — and build it on proven SEO fundamentals.
Every GEO recommendation is grounded in technical SEO, search intent and content quality — no prompt-stuffing shortcuts.
We use AI to analyse how answers are formed, which sources get cited and where your competitors are winning.
AI speeds up research and drafting; SEO specialists make sure every page is accurate, on-brand and genuinely useful.
You see rankings, organic traffic and AI citations side by side, so you always know what’s moving the needle.
GEO is the practice of optimizing your content, brand entity and authority so AI platforms like ChatGPT, Gemini and Google AI Overviews understand your business and cite or recommend it inside their generated answers.
SEO focuses on ranking pages in search results; GEO focuses on being referenced inside AI-generated answers. Both share the same foundation — technical health, useful content and authority — which is why we deliver GEO as part of a single AI SEO strategy.
Yes, in a good way. Clearer entity data, answer-focused content, structured data and third-party mentions are signals Google also values, so GEO work typically strengthens the rankings you already have.
No one can guarantee what an AI platform will say. What we do is improve the signals that make your brand easier to understand and more credible to cite, and we track your mentions and citations every month so progress is measurable.
Technical and content fixes can be picked up within weeks, while authority and mention building compounds over a few months. Timelines depend on your competition, website condition and how consistently the strategy is implemented.
See how your brand shows up across Google and AI answers today — and exactly what it will take to get cited. Your free audit covers:
Free audit · No obligation · Built around your rankings and AI-search visibility
